9:00 AM – 9:45 AM | Understanding Brand Voice and Image
- Crafting a consistent and authentic brand voice.
- Defining your target audience and tailoring your content.
- Case studies: Good vs. poor brand voice examples.
9:45 AM – 10:30 AM | Creating Professional Visual Content
- Basics of taking high-quality photos and videos.
- Tips for showcasing your work effectively.
- Using editing tools to enhance visual appeal.
10:30 AM – 10:45 AM | Coffee Break and Networking
10:45 AM – 11:30 AM | Mastering Client Communication on Social Media
- Responding to inquiries, comments, and reviews professionally.
- Avoiding confrontation and managing negative feedback.
- Maintaining professionalism across platforms.
11:30 AM – 12:15 PM | Content Planning and Posting Strategy
- Creating a content calendar for consistency.
- Timing your posts for maximum engagement.
- Leveraging different platforms to reach your audience.
12:15 PM – 1:15 PM | Lunch Break and Networking
1:15 PM – 2:00 PM | Safeguarding Client Intellectual Property
- Understanding the risks of sharing client content.
- Legal implications and permissions to consider.
- Best practices for protecting client confidentiality.
2:00 PM – 2:45 PM | Dealing with Clients' Property on Social Media
- Handling delicate situations with care and professionalism.
- Protecting your reputation by respecting client boundaries.
- Real-life examples of what to avoid.
2:45 PM – 3:00 PM | Coffee Break and Q&A
3:00 PM – 3:45 PM | Leveraging Videos and Reels for Maximum Impact
- How to capture engaging video content.
- Storytelling through reels and live videos.
- Strategies to build trust and engagement.
3:45 PM – 4:30 PM | Measuring Performance and Refining Strategy
- Analysing engagement, reach, and conversions.
- Identifying gaps and improving content strategies.
4:30 PM – 5:00 PM | Q&A, Feedback, and Certificate Distribution
- Open floor for questions and discussions.
- Course recap and final tips for ongoing success.
